Social Media

 We created an instagram account for the artist to promote him on. This was a platform to tell audiences about the song, music video, album and digipak. We posted pictures taken at the locations for the music video to link the two and we put up the posters for the album as well. We made all the posts fit the same aesthetic as the music video and the digipak. We also captioned all the posts with lyrics from the song to link it further. We then posted stills from the music video and behind the scene pictures as well as pictures of him with the props from the music video. We also included posts such as "Coming Soon" to create excitement for the release of the different products and a post announcing the release of the album, music video and song. We also posted a snippet of the music video to further create excitement by marketing the products pre-release and establish audiences.