The first thing we decided for our project was an aesthetic which was based on a color palette. We wanted a sunset vibe with yellow and orange and pink and purple. We based our entire marketing idea based off of this aesthetic of warm yellow tones and relaxing pinks and purples. We wanted a comforting vibe which also attracted the audience.
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Q1. How do your products represent social groups or issues? Our products are based on the representation of a teenage boy with crush anxiety...
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We created an instagram account for the artist to promote him on. This was a platform to tell audiences about the song, music video, album ... -
We created our digipak and wanted it to represent the warm and the relaxing tones. We also wanted to include the props and refer to the sce...
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